Using Google AdWords or other Pay-Per-Click program is an immediate way to get traffic to your site. The basic idea is that customer enters a keyword in Google Search to look for products, Google Adwords displays your ad based on the search keyword, customer clicks on your ad and gets to your website, you pay a certain amount per click.

To get started with Google Adwords you will need an existing Google account (you have one if you have Gmail or using Google Analytics) or  sign up for a new account. Follow this link to get started with Google Adwords .

There are many starter coupons available for Google Adwords ranging from $50-$100. You might have it from VistaPrint or your eCommerce provider.  It is best to wait 10-14 days after you sign up before you start your first campaign. This is because Google has a program for new customers. If you qualify, most likely they will reach out to you via email or phone. 

Here is what you get under Google’s AdWords New Customer Program:
- $100 coupon to get started. You can only use it if you haven’t used any other AdWords coupon. So if you have a $50 coupon don’t use it. Better to use the $100 coupon you will get from Google.
- Googe AdWord’s team will create a professional Pay-Per-Click campaign for you and work with you for 30 days free of charge. In return you will need to spend X dollars per day for 30 days. In my case it was $11 per day.

During the 30 days period you will learn what keywords and ads work best for you. It is good to check the campaign using Google Analytics on a daily basis so you can make adjustments quickly.  In Google Analytics you will be able to see for each keyword how much time visitors for this keyword spend on your site and how many pages they visit. A specific keyword is better when visitors spend more time on your site and visit more pages. Keywords that generate sales are the best.

Google’s objective is to generate many clicks for your website (it is natural as they make money per click). Your objective is to generate sales. So, it is important to pay attention to what keywords work best for you.

Google AdWords is also great to learn what products on your website are visited the most and therefore most popular.

Ultimately, you will decide if AdWords is an effective tool for you by comparing Sales and overall costs of the campaign. There might be other options (like Facebook, shopping directories, etc.) that might be less costly and more effective.

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