Congratulations! Your new store is open for business. Now is the time to tell everyone about it.

The best way to let people know about your new store is by using email campaigns. You can use your email software (like Outlook) but it is better to use email management software because it will allow you to see who opened your email, and how many people clicked on your link.

Two popular choices are MailChimp and Constant Contact. MailChimp is free for the first 500 subscribers.

Here is a feature comparison between MailChimp and Constant Contact (it is prepared by MailChimp so take it with a grain of salt)

You can use this link to sign-up with MialChimp for free

After you have chosen the email management software, you will need to prepare your email campaigns. There are a few steps involved:

1. Prepare your email lists.
Initially you will not have customer lists. So you can create several lists with your family, friends and colleagues. Be sure to include only people that you trust that will not complain or report you as spam. This is very important because you can be banned.

2. Upload your email list to the email management software
You will need an email list in a .csv file or an excel file. Include email address, first name and last name.

3. Create a campaign using the email management software.
You will have a choice of creating a text based email or use a template. Using a template is a better choice as it allows tracking of opens and clicks. Choose a template from the many choices provided and enter the text for your email. When setting the campaign settings you want to have Google Analytics on and enable tracking of opens and clicks.

4. Send your campaign to your target list

After sending your campaign, you can track the results of your email by reviewing open/click reports in the email management software and Google Analytics reports. I have found that for Friends and Colleagues lists about 50% of the recipients clicked and visited the website. Industry average for eCommerce stores is 14.3% for Opens and 3.2% for Clicks.

Overtime, your goal is to build targeted lists using the Newsletter Subscribe feature on your website.

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