Internet marketing and the ability to drive traffic to your website are essential to the success of your online business and most likely will be a big part of your overall expenses. 

It is important to understand the various components of internet marketing and plan for it from the start:

1) Search Engine Optimization (SEO) 
This component focuses on optimizing your website so it appears on first page on Google search and drives free traffic to your website. It requires both on page and off page optimizations. On page optimization deals with optimizing each specific webpage title, description, webpage content and url for specific keywords searched in Google. Off page optimization deals with creating backlinks from other sites to your site.

2) Blogging 
Creating a tightly focused blog for your niche keywords is one of the fastest ways to appear on first page on Google.  It is also useful in creating backlinks.

3) Pay Per Click (PPC) Ad Campaigns 
This is an immediate and effective way to generate traffic to your website. You create an ad with Google AdWords or shopping comparison directories and pay for every click on your ad.

4) Marketing Promotions
You create daily, weekly and monthly promotions on your website and via email campaigns.

5) Social Networking
Promoting your website on Facebook, Twitter and other social networking sites.

A succesful online business most likely will require the implementation of all of these components.

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