Google Analytics is a great free tool with many benefits that allows you to learn more about the visitors to your site and measure the effectiveness of your internet marketing like email and AdWords Campaigns.

Here are examples of what information is provided:
- Number of visitors to your site, such as number of total visits, number of unique visitors, geographical location by county and city of your visitors,  etc.
- Traffic Sources to your website – direct access, Google search, referrals from others sites, email campaigns, etc. 
- What pages on your website are visited the most

The best time to start with Google Analytics is before you open your store for Operations.

Click here to sign up with Google Analytics

If you are using an eCommerce product like Big Commerce you need to configure your Analytics Settings to integrate with Google Analytics.

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