You have made the decision to start a new business. Congratulations!!!

One of the first things I had to do is to select a name for the website. This was actually more involved then I initially thought.

Here are the steps that I followed:

1) First, I have googled to see what information is available on choosing a name. There are multiple sites that provide you with basic guidelines. One of the key recommendations was that it needs to be short (less than 7 characters or so).

2) My next step was to try to come up with short names or combination of names. I used to check if the name was available or already taken. This turned out to be a challenge since many of the obvious short names are already taken.

3) Then I realized that the name doesn’t have to be exactly describing what you are doing but can be another word that represents the essence of what you are doing. In some cases the name is totally unrelated to the actual business activities. Think about all the known brands like “Google”, “Amazon”, “Nike”, “Blue Nile”, etc. You get the picture. I tried very hard to select a cool word that was available but no luck. I tried to create a new word by combining various letters to get a word that had a good sound to it. That didn’t work for me either. Totally new words just didn’t sound good to me. I also tried to create a new word by combining together parts of two separate words.

4) I tried to use a translator to see if I can come with a phrase in Italian or French. Many of the words and phrases were already taken but I had a lot of fun learning how to say words in Italian and French.

5) Another option was to use your name or initials as part of the name. There were more options available.

6) Lastly, it helps if you have family or friends who can be your sounding board as you trying to choose a name.

After about two weeks of searching, I was able to pick a name that everyone seemed to be happy with. Yee!!!

Finally, I can move to the next steps.

Search Engine  Optimization Tip – choosing a domain name that is optimized for SEO is very important in driving traffic to your site and can save you a lot of money and time. It is best to use one of the keyword research tools described in my blog post Product – Niche Market Research to find a strong keyword for your market niche and use it as a base for your website name. 

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